When setting up a campaign, users can customize how long the eGift offer is available to accept.
Two days before the expiration date, if the email is still unopened (SENT status), a reminder email will be sent to inform them that their offer is about to expire. If they do not open the offer email within the timeframe specified in the campaign, the eGift offer will expire and the funds will be returned to your account.
For eGifts sent on or AFTER 01/01/2024
If the email is opened while the offer is still active, the eGift offer will not expire and they can redeem it at any point in the future. If they go to redeem the offer 90 days after it was sent, they'll need to request a new link. The status in your Send Tracker, however, will reflect as Expired if the eGift is not redeemed in the timeframe set, even if a new link is requested.
Example: If an eGift offer is valid for 30 days, the recipient would get the email on October 1, and need to open the email by October 30th. If unopened, the offer would expire on October 31st and the funds will return to the Sender's balance or the account balance. If the recipient opens the email on or before October 30th, they can redeem the offer at any time.
For eGifts sent BEFORE 01/01/2024
If the email is opened while the offer is still active, the recipient will have 90 days from the initial send date to receive their eGift code before it is no longer available to them.
Example: If an eGift offer is valid for 30 days, the recipient would get the email on October 1, and need to open the email by October 31st. If unopened, the offer would expire on October 31st. If the recipient opened the email on or before October 30th, they would have December 30th to redeem the offer.